‘The integration was prepared very thoroughly’, Peter Meyer explains: ‘at first we thought we could integrate the 38 USN-stores within a short timeframe. But with acquiring the 38 stores, we also became the brand owner of wonderful car parts brands in the automotive sector, and 250 skilled colleagues joined PartsPoint. And most important: we wanted to give optimal service to our new customers, and retain the turnover.’
‘We also faced a fantastic logistics challenge: all 38 new stores will be supplied out of our central warehouse, which already supplies 200 stores’. Peter grins: ‘wonderful top sports!’
After thorough preparation with a program manager and the departments Sales, HR, Logistics and ICT, we did a ‘trial migration; of one store. Peter: ‘Everything had to be right. A number of examples: the store staff had to be educated in the new store application, the customer- and article data converted, the PC-, pin- and telephony equipment was replaced, the stores got a new look, etcetera. We created a special tool (the so called ‘pinball machine’), to facilitate the smooth transition.
After the trial, we have ‘Brezanized’ all stores in just 7 weeks in a controlled manner. For all departments it was a very complex and successful project. The turnovers stayed at the expected level, and the project has strengthened the cooperation within our organization. We have celebrated that success with a big party’.